Digital marketing is a vast subject; today if you want to leverage it for your business growth, your digital agency must cover these following areas:
- Brand Management
After understanding your brand and the surrounding environment, the agency should make a whole marketing strategy for your company and offer custom brand management services. The work also includes the creation of a product kit, corporate kit, and media kit in multimedia formats which highlighting your brand strengths.
- Web Content
If your site is built with old technologies, you must revamp it with the latest options such as Responsive Web Design, providing smooth access to users on different front-end devices. Plus, the content on your website should always be fresh. Corporate and brand content creation and regular updating of your website and blog should be the responsibility of the agency that you hire. SEO Freelancer In India
- Social Media Management
Although social media communication is a tricky game, you should at least build your brand presence on popular social media websites like Google+, LinkedIn, Pinterest, Flickr, Twitter, Facebook, and YouTube. Regular brand messaging on these websites can help you attract customers for enhanced brand recall. Tough job. But don't ignore it.
- Advanced Search Engine Optimization (SEO)
You will look stupid if you have a website of dozen-odd pages and begin expecting search engines to show your website pages at the top of search results that pick out data from over a trillion pages available on the Web.
Shady SEO agencies will assure you of this kind of service, but the results will be dangerous for your website as well as the brand.
- Web Analytics
There are a slew of analytic Web services – including Amazon's Alexa, Compete, Quantcast, Google Analytics, and others that promise to provide you data on different parameters about the interaction on your website. The trouble is, none of them is trustworthy. SEO Expert In India
- Digital Public Relations
While public relations (PR) are a critical brand promotion activity, traditional and old-styled PR approach does not work in the new media universe. Your digital agency must understand the better nuances of PR and digital media channels to provide complete PR services, including communications and content creation, to promote your brand in the local as well as international markets.
- Mobile Marketing
Today, mobile marketing is generally limited to SMS, and mobile is still not a dependable medium for brand messaging because of many factors such as geographical limitations, device form factor, m-spam, and so on. Though your agency can provide selective and ethical mobile marketing services if it understands all aspects of mobile content and communications.
- Competition Tracking
A vital marketing need is to know what your competing companies are doing. Web monitoring can help you do that. But the Web is like an information ocean. It's not simple to track your competition's activities.
Your agency should have enough knowledge of advanced digital tracking software tools to get information about your competition and give you a qualitative data analysis.
- Event Management
All of us know that substantial contribution to local and international exhibitions can charge you an arm and a leg, as traveling and exhibit costs are very high.
Your digital agency should give you choices to join in virtual events that use digital platforms. Virtual exhibitions are not only cost-friendly, but they also have a far more critical impact on your possible buyers and other business partners.
- E-Commerce
Depending upon the sort of your products, the agency should be able to make exclusive e-commerce stores for you, or you can use other established e-commerce platforms for you actually to sell your products in different parts of the globe. At first, it will not be simple for you to attract customer traffic on your e-commerce websites. Though, if your agency has enough content creation skills can create relevant content to ensure consumer engagement, which can be translated into sales.