Business Intelligence Consulting Firms is understood as the ability of a company to transform data into information and, subsequently, information into knowledge. It enables process optimization and informed decision-making. The data and its visualization allow an analysis of the processes to be able to optimize them and, at the same time, have reports on

their operations. Business intelligence is the set of methodologies, technologies, applications, and processes that allow not only obtaining data but also its curation, transformation, and visualization. It was all with the ultimate goal of transforming it into structured information that can be represented in reports, which can belend to be analyzed. In this way, this supports decisions. You can take knowledge about this by Business Intelligence Consultant.

Components of Marketing Analytics Services 

One of the main components of Marketing Analytics Services is the technology, applications, and tools that enable the effective implementation of BI in a company. These applications must have some essential characteristics to be functional and respond to the latent need that every company has to make informed decisions. These are the fundamental

Characteristics that these tools must have:

Business intelligence tools

Business intelligence tools must offer users constantly and easy access to relevant data, the above in order to allow a simple analysis of the information and Marketing Analytics Consulting. It has been stored and from it generates reports that account for the processes of the company at a global or specific level. The tools focused on Business intelligence must also have various options that allow the realization of models and forecasts in order to visualize and plan the future of operations within the company.

The possibility of mobilizing data between various people and various sectors of the company is an imperative need. For this reason, a vital feature of business intelligence tools is the items that allow information to be shared. It is clear that not all people who work in a company have the power to visualize all the data. It is even less to edit it, but even so, the information must be shared.

The solution to this problem is to have a BI tool that allows discrimination the type of visibility the official has, as well as the freedom to edit the information. So, beyond the dissemination of data in a company, Streamlining the search, query, and analysis of large amounts of data is daily bread in large companies, having the possibility of performing online analytical processing (OLAP). It is one of the advantages provided by business intelligence. These forces companies to tools arranged for her to have items that allow summarizing large databases in OLAP cubes or multidimensional cubes.This where the numerical facts are classified by dimensions.

Now, regarding the visualization of data and information, the analysis cubes that allow administrators to carry out the several studies of the data, are an essential part of the tools. All the possibilities of graphically observing the information to have an overview of the data are

crucial. Taking into account the above, the machine must have balanced scorecards or dashboards that provide all the information at a glance.