With rapid technological development, banking services have been thoroughly overhauled from what those conventional services were to what they are today. The advent of digital banking has simplified banking from the branch to the desktop, and now the banking experience has shrunk entirely to our cell phones.

Most banks have a functioning internet banking app which provides their clients with essential banking services. One of the biggest advantages of mobile banking is that the client can access it anywhere and at any time subject to the work of the bank 's servers and the presence of a stable internet connection. Banks like HDFC have their own apps such as myapps

What is myApp? It is a suite of custom mobile apps allowing small, medium and large institutions to provide their members with a forum for digital payment solutions and value-added services. It is designed to quickly digitize routine administrative functions such as handling reservations and memberships, monitoring appointments and sending messages and announcements. The app provides on-the-go convenience for members when it comes to making purchases and accessing a variety of programs and facilities provided by their respective institutions.

This white label family of mobile apps is operated by HDFC Bank and is free for members to use. It imposes zero limits on the maximum number of users.

MyApps provides access to a digital platform for institutions and their members, bringing the institution and its members to a single platform. It is designed to complement and enhance the underserved institutional market's overall banking experience.

• The myApps series can help institutional clients provide their members with highly personalized, on-demand services. In terms of functionality and content, the software can be extensively customized.


• Institutional customers can promote events through the in-app messaging functionality, provide 24x7 customer support and proactively resolve complaints. This may help improve user engagement, boost accountability, and increase institutional transparency.


• User data are stored on servers/cloud space procured in the institution's name, all of which are secured with robust security features. Members will sign into the app by following a method of two-factor authentication to ensure full privacy.


• The myApps suite is compatible across platforms. That is, it can be used on both the Android and iOS phones.


• MyApps comes with an integrated payment gateway that provides multiple payment options for App users such as Debit Cards, Credit Cards, NetBanking, Wallets etc.

The built-in dashboard feature of myApps accessible on the web admin platform enables organizations to view information on real-time payment and usage of facilities. It can generate membership push notifications, and even has an integrated chat option.