Advertising your brand online to your users is critical for the growth of your brand these days. That’s where media buying, which is the process responsible for targeting ads, is essential. In this article, you will learn more about it.

About media buying

It is buying ad space and time on offline and digital platforms. A media buyer also has the responsibility to negotiate with publishers for ad inventory, manage budgets, and optimize ads to enhance campaign performance.

? The platforms include websites, YouTube, radio, and TV.
? Whether the users are watching a TV show or scrolling through a site, your media buyer will ensure to get your brand in front of your target market.

However, please note that media buying is unlike SMM, where users come and find you. Instead, it’s an outbound process, which is only effective if you have a well-thought-out strategy.

Nowadays, there are two ways to buy media from which you can select one based on your brand’s requirements.

Direct buy: Media buyers establish relationships with publishers to negotiate ad inventory, for example, working with a newspaper to have an ad placed in the upcoming issue.

Programmatic buy: The purchasing process is done via automated technology.

Media buying tips

Now that you know a few things and concepts about media buying, here are some tips to get the best out of it.

Strategize: A strategy and a well-thought plan are essential before commencing anything, media buying included. So before you launch your ad campaign, you will need to figure out a few things. These include the following.

? The aim of your ad campaign.
? The things that you want for your website and brand, such as more social engagement, brand awareness, and traffic.
? Aligning your team with one goal will help you concentrate on your efforts and better monitor the success of your campaign.
? You will need Key Performance Indicators or KPIs to track your campaign and decide on the adjustments (if required).
? You will also need a budget for your ad campaign.

Identify your target and where to locate them: After you have finalized the strategy, your next step is to decide who the campaign will target and which networks will be the best to reach them.

? When buying media, you can target your potential customers via their devices and location. Behaviors, interests, web browsers, and more.

Set up your campaign: Now you are ready to set up. This step will depend upon which media buying platform you use. If you are taking a collaborative approach, it will likely be a joint procedure between your team and the account manager of your publisher. Generally, when you use a DSP, you will input your campaign details like:

? The type of your campaign.
? Your creative assets.
? Your budget.
? Your target markets.
? Your bidding strategies.

After it is done, you only have to launch your ad campaign and wait for results.

Track the results and optimize: It's entirely pointless if your drive is not giving you the right outcome, so tracking the results and, if needed, modifying the campaign is critical.

Best digital media buying platforms

? Google Display & Video 360.
? The Trade Disk.
? AdColony.
? Amazon DSP.
? AdCritter.
? Adobe Advertising Cloud.
? Verizon Media.
? Criteo.
? StackAdapt.
? AcuityAds.
? Simpli.fi.
? Adelphic.
? Amobee.
? Basis by Centro.
? Xandr Invest.
? AdRoll.

This concludes the article with an overview of media buying. The above process will consume most of your time so leaving it to a professional Internet Marketing Company is recommended. In my opinion, Levitadz provides the best quality services.