All companies should create and should file the Annual Reports every year for the shareholders. There are a few of the companies that will just meet bare minimum for providing the requisite financial statements as well as not to put any kind of thought for creating the compelling design of Sustainability Reports. You should never miss the opportunity to market to the interested shareholders as well as to the potential investors! Your company is given an opportunity to reach directly those individuals which have expressed the interest already in your company.
Now, the question is that why it is good to design the annual report? This is an overall basis where you wish the design to convey:
- Attract your viewers and reader
- State entire message clearly
- Provide the clear call for action
When your annual report does not accomplish such three things, you have wasted the money. When your design of annual reports successfully accomplishes mentioned above, you have the great success on hands.
- Attract your Viewers and Reader
It is mainly about visually designing the target audience. The way through you are able to state the message and call for action when the design is usually targeted to the audience. Now the question is that have you ever been to any of the youth event where kids get bored? This clearly means that event was not actually targeted to youth; there was possibly the bunch of adults planning for activity without input from kids. When you wish to successfully target the audience you should also talk with the customers and also for the potential customers and search out what they actually require. Do not short-change entire of the significant step in this process. Understand that who are the stockholders and who are the potential investors and attract the demographic to be best as possible.
- State the Message Clearly
Now, you should also get to the point. So, do you really know the basic and the concrete message which you want to convey? Check out and then mention it. Often the companies struggle to settle on the single or on the concise message. In the annual report, you may find various supporting facts which should be presented, but allow them all the lead back to the message. The letter from CEO may be a wonderful place for articulating the message clearly as well as concisely. The design of the annual report agency may assist with determining the messaging.
- Give Clear Call to Action
Quite surprisingly various people miss such important part. Possibly they think that they are being quite much forward or also if they have given adequate details and information, viewer will also automatically understand what to do. You should also not operate under any kind of the assumption that the audience will respond naturally with action which you desire, push them on that path. You may also get a better rate of conversion if you tell a viewer what they need to do.