Search engine optimization.
Search Engine Optimization (SEO) services are offered by Gratixtechnologies and professionals to help businesses improve their online visibility and rankings in search engine results pages (SERPs). These services are aimed at increasing organic (non-paid) traffic to a website by optimizing various aspects of the website and its online presence. Here are the common services offered as part of an SEO package
Keyword Research
SEO professionals identify relevant keywords and phrases related to your business or industry. They analyze search volume, competition, and user intent to select the most strategic keywords to target.
On-Page SEO
This optimizes individual web pages to improve their search SERP rankings. It includes optimizing meta titles, meta descriptions, and header tags, and ensuring keyword placement within the content. On-page SEO also covers improving the overall quality and relevance of website content.
Off-Page SEO
Off-page SEO activities focus on building the website's authority and reputation on the internet. This typically involves strategies for acquiring high-quality backlinks from reputable websites, social media marketing, online PR, and content promotion.
Technical SEO
Technical SEO addresses the technical aspects of a website to ensure it is search engine-friendly. This includes optimizing website speed, improving mobile responsiveness, fixing broken links, optimizing the site's structure, and creating XML sitemaps.
Google ads
Certainly, Google Ads is a comprehensive online advertising platform developed by Google that allows businesses and advertisers to create and manage ads that appear on Google's search engine and partner websites. Here's an overview of key aspects of Google Ads:
Search Campaigns
Ads that are displayed on websites, apps, and videos within Google's Display Network are known as display ads. These ads appear in Google's search results when users search for specific keywords or phrases.
Display Campaigns

Shopping Campaigns
These ads are used by e-commerce businesses to promote products on Google's Shopping tab and other platforms.
Video Campaigns
You can find video ads on YouTube and Google Display Network sites.
App Campaigns
Designed for mobile apps, these ads promote app installations or engagement.
Keyword Targeting
Advertisers select keywords relevant to their business, products, or services. When users click your keywords. than may see ads.
Ad Creation
Advertisers create text, image, or video ads that are designed to attract users' attention and encourage them to click.
Bidding
Advertisers set bids for their ads, indicating the maximum amount they are willing to pay for a click (Cost-Per-Click or CPC) or impressions (Cost-Per-Thousand Impressions or CPM).
Budget Management
Advertisers set daily or monthly budgets to control their ad spend.
Targeting Options
Advertisers can target specific geographic locations, demographics, interests, and more to reach their ideal audience.
Ad Extensions
Advertisers can include additional information in their ads, such as phone numbers, location details, links to specific pages, and more.
Google Ads can be a powerful tool for businesses to increase online visibility, drive website traffic, generate leads, and promote products or services. Effective use of Google Ads involves ongoing monitoring, optimization, and strategic management to achieve desired outcomes while staying within budget constraints.
Google Ads, formerly known as Google AdWords, is an advertising platform developed by Google that allows businesses and advertisers to display their ads on Google's search engine and advertising network. Google Ads is a pay-per-click (PPC) advertising system, which means that advertisers pay a fee each time someone clicks on their ad. It is one of the most popular and effective online advertising platforms, providing businesses with the opportunity to reach a wide audience and target specific demographics.