As businesses continue to navigate the digital landscape, understanding user behavior across devices and platforms is crucial. Google Analytics 4 is the latest iteration of Google's analytics platform, designed to provide a more comprehensive understanding of customer interactions.

This blog post will show you how to read GA4 reports. We will talk about important new ideas like engagement. We will also show you how to follow the path a customer takes before they buy something. By using these simple steps, you can use GA4 to track business goals in a meaningful way.